Life-changing experiences in Kyoto. What are the businesses working to create tourism content based on new perspectives striving towards?

See & Do

11Jul2024

Life-changing experiences in Kyoto. What are the businesses working to create tourism content based on new perspectives striving towards?

Kyoto City Tourism Association (DMO Kyoto) works in association with Kyoto City to resolve various issues surrounding tourism. Our activities include promoting the Code of Conduct for Tourism in Kyoto (Kyoto City Guidelines), the visualization of congestion conditions, and supporting the development of travel products that encourage demand dispersion and sustainable tourism.
We also recognize the importance of developing a system that offers sustainable, high quality stay experiences to meet the needs of intellectually curious visitors interested in Kyoto's history and culture.
To this end, in 2022 the Kyoto City Tourism Association launched "Inbound Innovation Kyoto” to support businesses endeavoring to develop new contents aimed at the inbound tourism market and to partner with them in the commercialization of their products.

To date, over 100 applications have been received from interested parties from which 13 businesses have been selected.

Enjoying the authentic, deeper charms of Kyoto
Encountering the lesser-known charms of Kyoto
Impacting the lives of travelers
Contributing to the region and its future
Based on these four principles, we have chosen 13 businesses and provided them with our support.

We work with each entity to promote the creation of high-quality contents with the assistance of a network that includes The Kyoto Shinkin Bank, Kyoto Certified Interpreter Guides (Kyoto City Visitors Hosts), the Kyoto Concierge Study Group (a group of concierges working at luxury hotels in Kyoto), and Kyoto City overseas information bases located in six major cities that strive to build relationships with influential overseas media, disseminate information, and facilitate foreign media coverage of Kyoto.

These efforts have resulted in collaborative projects with major OTAs (Online Travel Agents) on destination campaigns and the adoption of experimental content at luxury hotels in Kyoto City.

The following articles introduce not only the content created by the businesses, but also the philosophy behind them. We will continue to introduce more experiences through next articles in the future, so please await our further updates.

Kyoto Meditation Center
Close Your Eyes, Open Your Heart Look Inside Yourself and Understand Impermanence Stress Management Through Zen