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MK Taxi and TikTok launch “UNOFFICIAL TOURISM” project to promote hidden spots of Kyoto in multiple languages

MK Taxi and TikTok launch “UNOFFICIAL TOURISM” project to promote hidden spots of Kyoto in multiple languages

MK Taxi and TikTok have launched “UNOFFICIAL TOURISM”, a project that shares TikTok videos featuring hidden gems and lesser-known attractions in Kyoto for tourists. Veteran taxi drivers in their 60s appear in the videos, and an amazing point is that they are speaking in 15 languages.

https://www.tiktok.com/@unofficial_tourism 
In recent years, the convergence and crowding of tourists at certain places in certain times such as peak tourism season have been a matter of attention. MK Taxi believes that one factor of this crowding is that foreign visitors especially find limited information covering sightseeing spots that are already well-known. To address this, MK Taxi and TikTok launched a multiple-language TikTok account targeting tourists visiting Kyoto from abroad.

In the "UNOFFICIAL TOURISM" videos, veteran drivers in their 60s who have deep information on Kyoto appear and speak in 15 languages such as English, Spanish, and French to introduce hidden gems in Kyoto. Do you want to know how they speak so many languages? This is because the videos were generated using the translation and dubbing functions of "TikTok Symphony", which is a creative solution powered by generative AI provided by the TikTok ads distribution service TikTok for Business.
Although the drivers originally spoke only Japanese during the filming, TikTok Symphony’s translation and dubbing functions were used to produce videos that make it sound as if they are speaking in various languages with their own voices.

For example, a driver in the videos introduces Rakusai Chikurin Park, which has an enchanting bamboo forest that is similar to the already well-known tourist spot Arashiyama. We invite you to follow the account and check out Kyoto's hidden gems that are not so often featured in standard guidebooks. 
Videos are available in the following languages:

Japanese, English, Korean, French, Spanish, Portuguese, German, Bahasa Indonesia, Italian, Turkish, Arabic, Thai, Vietnamese, Mandarin, Romanian