Kyoto City Tourism Association’s goal is to promote tourism that is satisfying and enriching for everyone – communities, businesses, residents, tourists and all those who love Kyoto throughout the world. We believe that tourism in harmony with Kyoto’s local communities and residents will not only enhance the visitors’ experience, but also encourage the inheritance and development of traditional and contemporary culture, protect the beautiful townscape and natural environment, as well as nurture the economy. As a result, making Kyoto a wonderful place to live, visit, or work.

Although Kyoto has flourished in coexistence with tourism throughout its long history, a rapid increase in the number of visitors in the recent pre-pandemic years caused tourism related issues to draw attention. Now, we are envisioning tourism that can be built on the mutual respect of all the stakeholders. To ensure that Kyoto will recover from the global pandemic, and at the same time, shift towards a more sustainable and resilient tourism for all, we endorse the Code of Conduct for Sustainable Tourism in Kyoto.