In November of 2023, the city of Kyoto received the "Swiss Tourism Award" - an international award granted to sustainable tourism cities. 

 

Kyoto has been a major tourist destination for a long time, being able to boast numerous historical, cultural and natural landmarks. 

It has continued to evolve and offer unforgettable experiences to its visitors, while at the same time making sure to promote respect and knowledge of its customs. 

 

How, however, did it find such success internationally? 

 

The following article presents insights on this topic, given by specialists that work on promoting tourism in Kyoto.
They describe strategies implemented by Kyoto City in order attain its popularity, as well as its plans for the future.