The JLTA was formed in 2016 as an alliance of several Japanese localities, with high-quality tourist contents, wishing to strategically attract　international luxury travelers. The members of the alliance are Kyoto, one of Japan’s leading historical and cultural places; the city of Sapporo, famed for its powder snow; Ishikawa Prefecture, where samurai culture remains even today; Wakayama Prefecture, home Mt. Koya and the Kumano road where visitors get in touch with Japan’s history and spiritual culture. With these fascinating destinations, JLTA’s member regions are collaborating to offer a consistent level of high-quality luxury travel experiences, and planning to expand to bring more luxury travelers to Japan. In addition, our alliance’s efforts will boost Japan’s brand as a destination for luxury travelers from around the world.